(01) What we do
Three services, one goal: the attention and trust of the water market.
Every engagement starts with the same diagnostic of your funnel and visibility. From there, most clients run two or three of these together, since each channel feeds the others.
Paid Media
Google, Meta & LinkedIn Ads
Search and social campaigns tuned to the water buying cycle. We capture the small pool of active buyers on Google, reach the rest of the buying committee by job title and industry on LinkedIn, stay in front of the much larger pool of future buyers on Meta, and send all of them to landing pages built to convert engineers, operators, and executives.
- Google Ads: search, Performance Max, retargeting
- LinkedIn Ads: sponsored content targeted by title, industry, and account list
- Meta prospecting and retargeting
- Landing pages and offer design
- Tracking from first click to CRM opportunity
SEO, GEO, & AEO
Search and AI answers
The people you need to reach now ask Google and AI assistants the same questions, and we make sure both cite you. We combine technical SEO, content built around the problems they actually search, and generative engine optimization so ChatGPT, Perplexity, Claude, and other AI Overviews cite you.
- Technical and on-page SEO
- Content clusters mapped to buyer problems
- GEO: visibility in AI-generated answers
- Entity building: structured data, Wikidata, digital PR
Executive Influence
In water, people buy from people they already trust. We turn your executives into recognized voices on LinkedIn with the same positioning, writing, and engagement system founder Adam Tank used to earn LinkedIn's invitation-only Top Voice badge and more than 50M impressions on his own content, so your company is already familiar by the time procurement starts. We start with your offer and end at your CRM. Posting is the middle of the program, not the whole of it.
- Offer and positioning: who it is for, and what breaks for them without it
- A voice database built from your executive's own talks, posts, and calls, so the writing sounds like them
- One 90-minute story session that becomes 60 days of content
- Three or four pillars and a fixed cadence: tactical Monday, story Wednesday, opinion Friday
- A daily engagement list of 30 to 40 buyers your executive comments on before they ever see a post
- Proof in the feed early: case studies, numbers, results
- CRM tracking from day one, so profile views turn into logged conversations and flagged opportunities
(02) FAQ
Common questions.
Who does Full Flow work with?+
Anyone whose next win depends on the water market: treatment technology and monitoring companies, infrastructure and engineering firms, utilities and municipalities, and the startups and investors around them. If water is your industry, you are in scope.
What does an engagement look like?+
A monthly retainer with a 90-day initial term. Some clients run one channel, most run two or three together, since paid media, search, and executive influence reinforce each other. Every engagement starts with the same diagnostic of your funnel and visibility.
How fast will we see results?+
Paid media produces signal within weeks. SEO and GEO compound over three to nine months. Executive influence sits in between, with reach building in the first month and inbound conversations typically following in the second or third. We report against pipeline from day one so you can see the trajectory early.
Why executive influence instead of a company page?+
LinkedIn distributes posts from people far more widely than posts from company pages, and water is a trust-driven industry where buyers follow practitioners. A known executive gets meetings that a logo cannot.
How much time does the LinkedIn program take from our executive?+
One 90-minute story session at the start, then about 20 minutes a week to review and edit drafts, plus 15 minutes a day commenting on posts from people in your buyer list. We write everything. Most executives who say they have no time for LinkedIn mean they do not want to stare at a blank screen, and approving a draft that already sounds like them takes about three minutes.
How do you measure LinkedIn when the sale takes two years?+
Four numbers in the first 90 days: profile views per week, connection requests from buyer titles, DM conversations started, and calls booked where the prospect engaged with your content first. Follower count is vanity. An executive with 800 followers and 20 conversations with target buyers is beating one with 10,000 followers and no pipeline. We wire this into your CRM before the first post so you can prove it without taking our word for it.
Do you replace our marketing team?+
We work as an extension of it. In-house teams keep brand, events, and product marketing. We take the pipeline-generation channels that need specialist reps: ad platforms, search, AI visibility, and LinkedIn.
What is GEO?+
Generative engine optimization: making sure AI assistants like ChatGPT, Perplexity, and Google's AI Overviews cite your company when buyers ask them questions. It overlaps with SEO but rewards different signals, including entity data, structured content, and third-party mentions.
(03) Start here
Get a free pipeline diagnostic.
A candid read on your funnel, your visibility in search and AI answers, and a written plan for the first 90 days.