(01) About Full Flow
Built by an operator, run like a growth team.
(02) A letter from the founder
I started Full Flow because I have personally spent, or managed, millions of dollars of marketing budget in the water sector. I did it inside a Fortune 100 company, and I did it again at two water technology startups that raised millions in venture funding.
One thing was true across every one of those experiences: the marketing agencies I hired did not understand water, and they did not understand the link between marketing and sales. I paid high retainers for very little reward, and I got fed up with what I was being sold.
That is why Full Flow exists. This agency is built specifically for companies that sell into water. We know where traditional marketing falls flat in this industry and what has to be done better, because we have sat on your side of the table. If that is where you are sitting now, I would like to talk.
Adam Tank
Founder, Full Flow Marketing
LinkedIn Top Voice
Full Flow is led by Adam Tank, a founder with about 16 years in the water industry. He started in environmental microbiology, moved into operations and sales, and went on to co-found two venture-backed water companies that together raised more than $35M. He is a LinkedIn Top Voice, an invitation-only recognition from LinkedIn's editorial team held by roughly 0.001% of LinkedIn's members, and a frequent guest on podcasts about marketing in the water sector, including Frontlines, Scaling Up H2O, and Burnt Island Ventures.
The playbooks Full Flow runs for clients are the ones behind those companies: paid acquisition, search visibility, and executive presence on LinkedIn, all pointed at qualified pipeline. These are the exact strategies Adam used to build Transcend, the generative design software company whose platform is used by utilities and engineering firms around the world, and No Lead Lost, the lead qualification product that turns water company websites into qualified pipeline.
Full Flow exists because most water companies get their marketing from generalist agencies that learn the industry on the client's budget. We start already knowing the buyers, the sales cycles, and the vocabulary.
(03) By the numbers
(04) Track record
A career spent selling into water.
Industrial Optic
Founded Industrial Optic, a venture-backed robotics company focused on rehabilitating drinking water pipes, and grew it to acquisition by a publicly traded firm.
Transcend
Co-founded Transcend, whose generative design software is used by utilities and engineering firms around the world and has positively impacted more than 550M people with access to clean water and treated wastewater. Transcend has won three Edison Awards and been a Global Water Awards candidate for Breakthrough Technology of the Year and Technology Company of the Year.
No Lead Lost
Built No Lead Lost, lead qualification software that turns water company websites into qualified pipeline by engaging visitors before they leave.
At Water's Edge & Water We Talking About?
Writes At Water's Edge, a water industry newsletter read by more than 5,000 professionals, and co-hosts Water We Talking About?, a podcast on water storytelling and marketing with more than 10,000 downloads. His water content has earned more than 50M impressions on LinkedIn.
Luck by Design
Author of Luck by Design (2024). Trained in environmental microbiology, with an MBA.
For the thinking behind how we market in this industry, read the Insights section.
(05) Start here
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