(01) Insights
Field notes on pipeline generation for the water industry, written by people who sell into it.
Water operators and engineers owe the state a set number of training hours every renewal cycle. A vendor webinar that comes with approved credit draws the audience a product demo never will.
When a water utility defers a purchase to next year most vendors go silent until the request window reopens. The competitor who stayed visible wins it.
Utility engineers are browsing vendor sites with a short list of technical questions they need answered before they can advance you through the procurement process. Most water company websites answer none of them.
Water sales cycles can take up to three years. The companies that stay in front of their prospects that whole time win.
Trade shows are the biggest line item in most water marketing budgets, and most of that money buys a booth. The return comes from the work scheduled before and after.
Branded search, broad match, and missing negative keywords eat most water industry ad budgets. Here is where the money goes.
Water is a trust-driven industry with committee purchases and long cycles. A recognized practitioner on LinkedIn opens doors a company page never will.
Water buyers now ask ChatGPT and Perplexity who to consider before they ever search Google. GEO is the discipline of making sure those answers name you.
(02) Start here
A candid read on your funnel, your visibility in search and AI answers, and a written plan for the first 90 days.