(01)
The pipeline from WEFTEC is built in the weeks around it
Trade shows are the biggest line item in most water marketing budgets, and most of that money buys a booth. The return comes from the work scheduled before and after.
July 27, 2026
(01) Insights
How marketing works in water.
Field notes on pipeline generation for the water industry, written by people who sell into it.
(02)
Most water companies pay Google for clicks they were always going to get
Branded search, broad match, and missing negative keywords quietly consume most water industry ad budgets. Here is where the money actually goes.
July 17, 2026
(03)
In water, a known executive outsells a company logo
Water is a trust-driven industry with committee purchases and long cycles. A recognized practitioner on LinkedIn opens doors a company page never will.
July 17, 2026
(04)
Your next shortlist is being drafted by an AI assistant
Water buyers now ask ChatGPT and Perplexity who to consider before they ever search Google. GEO is the discipline of making sure those answers name you.
July 17, 2026
(02) Start here
Get a free pipeline diagnostic.
A candid read on your funnel, your visibility in search and AI answers, and a written plan for the first 90 days. Delivered within a week.